SES – Service Management, Master Programme

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides readers with an in-depth understanding of the traditional and digital design processes and activities that are employed in architecture, computational design, communication design and graphic design.

"Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?" The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions. The first part of the book is therefore devoted to elaborating a model for producing culture. The model takes into account both the role played by creativity in the production of culture in a technologically advanced knowledge society.The second part of the book examines a selection of strategic sectors: fashion, material culture districts, gastronomy, creative industries, entertainment, contemporary art, museums. Special attention is paid to the role collective intellectual property rights play in increasing the quality of culture-based goods and services. In the conclusion policy makers in both developed and developing countries are urged to adopt policies that can foster creativity and promote culture.

This edited volume presents 12 chapters to enrich the cultural perspective of creativity. Contributed by esteemed scholars in the field, this text is a joint effort to provide an in-depth and systematic inquiry into the cultural processes of creativity and innovation, as well as the creative processes of cultural transformation.